There Can Be Only One

We live in a time where record sales aren’t what they used to be. Long gone are the days when gathering round to listen to a new record was the thing to do and now if we want to hear something we just go download it rather than actually purchase it.

This has led musical artists to released limited and special editions of albums to ry and provoke fans to purchase their tunes and I don’t blame ’em. Usually these things entail a poster or a signed copy for the first 500 customers, but for Wu-Tang’s new album they blew the roof off of conventional limited editions.

Their latest album, which is a double album that they’ve been recording in secret, called Once Upon A Time In Shaolin will only have a single copy released. According to Forbes the album will be encased in a silver and nickel box hand crafted by Yaha, a British-Moroccan artist, and will probably fetch millions of dollars. Before the album is sold it’ll be toured round the world like a famous work of art. Fans visiting the showings will be able to listen to the album for a fee after they’ve been screened for recording devices.

“WE’RE MAKING A SINGLE-SALE COLLECTOR’S ITEM. THIS IS LIKE SOMEBODY HAVING THE SCEPTER OF AN EGYPTIAN KING.”

The idea behind this is that music should be prized like art and the members of Wu-Tang have been advocates of this idea for years. Now they’ll finally be able to realize this vision and we’ll see just how much this piece fetches. Once it’s sold the owner can do with it as he/she pleases and hopefully they’ll upload it so we can all get a listen.

[The Verge]

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