Hollywood’s live-action remake of “Ghost In The Shell” came under fire while in production due to the casting of Scarlett Johansson ( a white woman) as the Asian lead.
Asian-American actors already have a tough enough time getting roles in general since Hollywood loves to get Brits in everything, and even though Scarlet defended the casting by saying she just wanted to be in “a franchise with a female protagonist,” it doesn’t change the fact that the studio cast a famous white woman to play an Asian character.
Well, those upset with the controversial whitewash ended up having the last laugh, as the film is expected to lose millions. Currently, it’s hard to say how much is at stake, but I still mean millions.
Analysts expect the film to lose $60 million at the very least, with the actual cost of the film ranging between $110 and $180 million. Should the film have cost $180M then the studio will wind up losing upwards of $100M. Naturally, a plethora of issues are being blamed for the film flopping, some of which include a flawed marketing campaign difficulties adapting an anime for American audiences, and a lack of corporate interest within Paramount.
With an expected loss of $60 million, the actual cost of the film is debated with sources claiming it could be either $110M or $180M. If the latter, then the film could actually end up losing over $100M. A cluster of issues are blamed on the film being a flop, which includes a flawed marketing campaign, difficulties adapting anime for American audience, a lack of corporate interest within Paramount.
The studio’s Domestic Distribution Chief Kyle Davis explained why he felt the film would fail in a quick statement, saying:“
We had hopes for better results domestically. I think the conversation regarding casting impacted the reviews. You’ve got a movie that is very important to the fanboys since it’s based on a Japanese anime movie. So you’re always trying to thread that needle between honoring the source material and make a movie for a mass audience. That’s challenging, but clearly the reviews didn’t help.”
Nice job, chief.